Episode Description

Visit Tampa Bay President and CEO, Santiago Corrada discusses what makes Tampa unique. Get the scoop on what differentiates Tampa Bay from other destinations including the culture, the arts, the entertainment, and the food—and which city created the famous Cuban sandwich.

Meet The Guest

Santiago Corrada

President and CEO of Visit Tampa Bay

Santiago Corrada serves as President and CEO of Visit Tampa Bay. He serves as main spokesperson for the tourism and hospitality industry; ensures stakeholders coordinated efforts in collaboratively increasing visitation to the destination, while maintaining open lines of communication with all industry stakeholders. Corrada coordinates effective marketing and sales strategies ensuring maximum return on investment – so much so that Visit Tampa Bay has received numerous marketing and public relations awards over the past decade, most recently bringing home four HSMAI Adrian Awards, which honor excellence in travel marketing. In addition, the industry is currently celebrating three consecutive record-breaking bed tax collection years.

Santiago has received HSMAI’s Top 25 Award for Extraordinary Minds in Hospitality, Sales and Marketing. He was also recognized as Hillsborough County’s Hispanic Man of the Year in 2013.

With more than 20 years of public service and management experience, Santiago previously served as Chief of Staff for the City of Tampa. Prior to joining the City of Tampa in 2004 as Neighborhood Services Administrator, Santiago served as the Director of Parks and Recreation for the City of Miami and spent 17 years in the Miami-Dade County School System.

His current Board Affiliations include The Florida Aquarium-Board and Executive Committee, Hillsborough County Hotel Motel Association-Board and Executive Committee, Outback Bowl, Arts Council of Hillsborough County, Hillsborough County Human Trafficking, Hillsborough County Cultural Assets, Straz Center for the Performing Arts, Tampa Bay Hospitality Alliance Board, Tampa Bay Sports Commission, Tampa Hillsborough Film and Digital Media Commission,  USF CAMLS Health Professions Conferencing Corporation, Tampa Theatre, Tampa’s Lowry Park Zoo-Board and Executive Committee, US Travel, Gasparilla Bowl.

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